TRANSLATION SAMPLE
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Language pair: Field: Encoding: Wordcount (source): |
English - Serbian (Latin) Marketing (subtitle) Central European (Windows 1250) 284 |
Brand
[...]
- We're now living in a time
of compressional time.
- We use our money to buy services
and that will increase in the future:
- Buying service, not things. But by
buying the thing you get the service.
- Companies who understand that kind
of mathematics will be the winners.
- In terms of global development the
world is becoming a smaller place.
- That means that people
are much better informed-
- -about what's happening
around them.
- So customers are much more able to
command what other people get, too.
- So it's less isolated,
more information based.
- Globalization, as we see it now,
is going amazingly fast.
- A lot of things are happening
in the industrial world-
- -and we are having a tough time.
We've become guinea pigs.
- Time is a scarce resource
for any consumer today.
- And I think we'd like something
to help us make our choices.
- And if the brand can play that role-
- -it's one that's of key importance
for the brand.
- The brand is going
to be increasingly important-
- -as we get more, more similar
products. And what makes you go-
- -to a certain site on the Internet
if not the brand?
- We know that the sites visited most
are those with the strongest brand.
- You know and like them,
and want to see what they are.
- The most important change
is that the consumer today...
- ...is looking for products
that respect them...
- ...for services
that treat them as individuals.
- That don't say:
"You're part of the mass market."
- That do say:
"You're a special customer for me."
Marka
[...]
- Danas vreme veoma brzo protiče.
- Novac koristimo za kupovinu usluga
i to će se s vremenom povećavati:
- Kupujemo usluge a ne predmete. Ali,
kupovinom predmeta dobijamo i uslugu.
- Firme koje razumeju tu vrstu
matematike biće pobednici.
- U smislu globalnog razvoja,
svet se sve više smanjuje.
- To znači da su ljudi
mnogo bolje informisani …
- … o tome šta se u stvari
zbiva oko njih.
- I kupci su sve više u poziciji da
određuju šta će drugi ljudi dobiti.
- Svet je manje izolovan, a više
zasnovan na informacijama.
- Globalizacija, onako kako je sada
vidimo, odvija se ogromnom brzinom.
- Mnogo se stvari dešava
u svetu industrije …
- … i nalazimo se u teškim
vremenima. Postajemo zamorčići.
- Vreme je danas postalo deficitarna
roba za sve potrošače.
- Mislim da bismo mi želeli da nam
neko pomogne pri donošenju odluka.
- I, ako tu ulogu može
odigrati neka marka …
- … onda je to uloga od ključne
važnosti za tu marku.
- Marka će postajati sve
važnija i važnija …
- … što proizvodi budu sličniji.
A šta će Vas naterati da idete …
- … na određenu stranicu na
Internetu ako ne neka marka?
- Znamo da su najposećenije stranice
upravo one čija je marka najjača.
- Vi ih znate i sviđaju Vam se, i zato
želite da vidite šta su one u stvari.
- Najvažniju promenu predstavlja
činjenica da danas potrošač …
- … traži proizvode koji
će poštovati njega …
- … uslugama koje će se prema
njemu postaviti kao prema pojedincu.
- Oni ne govore: "Vi ste
deo masovnog tržišta."
- Oni kažu: "Vi ste za
mene poseban klijent."
© 2001 Aleksander Vasiljević
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